Tuesday, 07 March 2023 00:00

What Is the Brannock Device?

Few people know that the name of the foot measuring device in most shoe stores and departments is called the Brannock device. It was invented in 1925 by Charles Brannock, who worked in a shoe store and discovered that determining customers' proper shoe size was difficult. The Ritz Stick was its predecessor, which was simply a fancy wooden ruler that measured the length of the feet and then had to be repositioned to measure the width. Brannock’s goal was to develop a device to measure both the length and width of the foot at the same time, hence the Brannock device. This device changed the course of history and helped scores of people determine their correct shoe size. Since then, more high-tech ways of measuring the feet are available in some shoe stores, such as scanners in athletic shoe stores. Not wearing properly fitted shoes can result in a host of foot problems. Measuring both feet is critical before buying new shoes and beyond that, making sure they are comfortable from the get-go is important. If you need help determining your correct shoe size, it is suggested that you consult with a podiatrist for assistance.

It is important to find shoes that fit you properly in order to avoid a variety of different foot problems. For more information about treatment, contact one of our podiatrists from New York Foot and Ankle. Our doctors will treat your foot and ankle needs.

Proper Shoe Fitting

Shoes have many different functions. They cushion our body weight, protect our feet, and allow us to safely play sports. You should always make sure that the shoes you wear fit you properly in order to avoid injuries and deformities such as: bunions, corns, calluses, hammertoes, plantar fasciitis, stress fractures, and more. It is important to note that although a certain pair of shoes might be a great fit for someone else, that doesn’t mean they will be a great fit for you. This is why you should always try on shoes before buying them to make sure they are worth the investment. Typically, shoes need to be replaced ever six months to one year of regular use.

Tips for Proper Shoe Fitting

  • Select a shoe that is shaped like your foot
  • Don’t buy shoes that fit too tight, expecting them to stretch to fit
  • Make sure there is enough space (3/8” to ½”) for your longest toe at the end of each shoe when you are standing up
  • Walk in the shoes to make sure they fit and feel right
  • Don’t select shoes by the size marked inside the shoe, but by how the shoe fits your foot

The shoes you buy should always feel as good as they look. Shoes that fit properly will last longer, feel better, and improve your way of life each day.

If you have any questions, please feel free to contact one of our offices located in Franklin Square, Bethpage, Bronx, Brooklyn, and Massapequa, NY . We offer the newest diagnostic and treatment technologies for all your foot care needs.

Read more about How to Get a Proper Shoe Fit

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